In order to capture the very essence of the starlight walk,
and to at the same time promote the charity event in a creative way, I chose to
set the theme based around a midnight moon lit street walk.
I decided to keep the current identity colour ‘pink’ as this is a strongest identity for the Starlight Walk’s brand and is a highly recognisable colour throughout their brand. The colour is already used on their current promotional material and T-shirts and now only is pink a feminine colour, which denotes the Starlight Walk is for women, but pink is also fun, exciting and full of high energy. The event is hugely popular and is already well recognised across participants of the event.
I decided to keep the current identity colour ‘pink’ as this is a strongest identity for the Starlight Walk’s brand and is a highly recognisable colour throughout their brand. The colour is already used on their current promotional material and T-shirts and now only is pink a feminine colour, which denotes the Starlight Walk is for women, but pink is also fun, exciting and full of high energy. The event is hugely popular and is already well recognised across participants of the event.
The typography chosen is a soft, friendly typeface which invites
new and existing participants to the charity event. I intentionally chose a
typeface that does not shout for attention, but one that reads softly, showing
care for the Hospice of the Good Shepherd.
In order to avoid any clichés I avoided using stars within the logo design, demonstrating what the Starlight Walk is, through the use of the midnight moonlit landscape scenery, and having the words ‘Starlight’ in bold within the logo is attractive, and brings emphasis to the title of the charity event.
In order to avoid any clichés I avoided using stars within the logo design, demonstrating what the Starlight Walk is, through the use of the midnight moonlit landscape scenery, and having the words ‘Starlight’ in bold within the logo is attractive, and brings emphasis to the title of the charity event.
The new logo design and size is versatile and can work well
across all forms of media. This includes any promotional material such as
posters, banners, T-shirts and will also easily work well on their website.
I have decided to redesign the Starlight Walk’s ‘About’ page for the lower level page. This now explains in detail what the charity event does and what it is for, as well as including a photograph of the charity walk, which will help the reader visualise the evening.