For my dissertation, I decided to focus on advertising
(At the start of the year this was something I wanted to specialise in) although,
things have moved on and through the MA I will be investigating Branding.
Biggest regret now for not choosing my topic on branding; however I did still
enjoy my topic and felt I definitely learnt a lot from this.
I chose to discuss through my dissertation how advertising has changed from the 1950s to today. This is obviously a very broad subject, therefore I cut it down to investigate the changes within the cosmetics industry and how women were reflected through the marketing of cosmetics through three brands; Revlon, Max Factor and Maybelline.
I chose to discuss through my dissertation how advertising has changed from the 1950s to today. This is obviously a very broad subject, therefore I cut it down to investigate the changes within the cosmetics industry and how women were reflected through the marketing of cosmetics through three brands; Revlon, Max Factor and Maybelline.
To begin with I discussed cosmetics during the Victorian era, and discovered how this had developed from this to the mass production of cosmetics and the start of the
department store.
I then went on to discuss social changes and the effects as a result of the Women's Liberation Movement, and discussed the changes that took place in the 1960s. Including this, I learnt there were changing trends within cosmetics throughout the decades, and looked at how this affected the marketing of cosmetics, and what this meant for women during these times. I did this through deep analysis of semiotics and an investigation into the beauty myth throughout my chosen advertisements.
I then went on to discuss social changes and the effects as a result of the Women's Liberation Movement, and discussed the changes that took place in the 1960s. Including this, I learnt there were changing trends within cosmetics throughout the decades, and looked at how this affected the marketing of cosmetics, and what this meant for women during these times. I did this through deep analysis of semiotics and an investigation into the beauty myth throughout my chosen advertisements.