A couple of weeks ago, I designed the logo for Green Pages,
which is a
new start-up business aiming to bring together the resource for health and well-being, and spread
awareness about healthy living.
I approached this design from two perspectives; representing healthy
living and growth as well as a directory and the use of the brand name ‘Green
Pages’ I created a simple, yet modern symbol in which to represent both.
One way of looking at this, signifying health and growth is
the symbol of a geometric spurting plant to healthy living and an additional
way of looking at this, is as though it is an open directory book containing green pages, representing the brand name.
An option to re-christen the brand was available, however I strongly
felt this was unnecessary. I came up with a range of concepts before-hand,
however a decision was made today that this was the chosen favourite.
You can like Green Pages on Facebook
Follow Green Pages on Twitter
