• Grow Your Own

    Everything we buy has an effective impact on the environment, and Buy Nothing Day highlights the environmental and ethical consequences of consumerism. As part of one of my final major projects, I have decided to create a public awareness campaign for Buy Nothing Day.

    My concept targets consumers outside supermarkets to think differently about how they retain foods of their everyday needs. The aim of this campaign is to encourage consumers to save their fruit and vegetable seeds, shop less and grow their own. Overall this will have a longer lasting impact on society than it would to influence consumers to not shop at all for one day.

    Question: Why always buy your everyday needs when you can simply grow them using a few easy steps?

    The civilisation process of the human race began about 10,000 years ago on the day someone recognised and collected seeds from the wild and then purposefully sowed them in order to grow some of their own food.

    Apple Tree
    Step 1: After eating your apple, save your seeds and wait for them to dry.
    Step 2:  Put the seeds in a small cup of potting soil and remember to water them every day.
    Step 3: Pick a location for your tree and transplant your seedling to the outdoors.
    Step 4: Water and watch it grow

    Orange Tree
    Step 1: After eating your Orange, save your seeds, and immediately wash them in tepid water
    Step 2:  Put the seeds ½ inch under in a small cup of potting soil and cover with plastic
    Step 3: Move to a sunny area and remove the plastic once the seed has sprouted.
     Step 4: Water and watch it grow

    Step 1: To make approximately 12 potatoes, save this potato.
    Step 2:  Prepare your soil and plant it in a planter.
    Step 3: Care for your potato, nurturing it as it grows.

    Step 1: Sow your peas directly into soil
    Step 2: Provide support using sticks and twigs
    Step 3: Pick regularly every 3 to 4 months

    Green Beans

    Step 1: Save the seeds from your beans
    Step 2: Prepare the soil
    and stagger when planting
    Step 3: push each seed with your finger down into the soil
    Step 4: Water and watch as they grow

    Additionally the public awareness campaign is 100% Eco-friendly ,the typography on the ground is created using natural resources, flour and water mixed together to hold the sand letterforms in place, and the packaging will be produced using 100% FSC recycled card and printed with vegetable based inks. (See the packaging illustrations here)